Where Have You Ended Up Today? Dynamic TV and the Inter-tainment Paradigm

Traditional TV was based on a time-dependent and passive paradigm of use: the availability of audiovisual contents was pre-defined by a rigid scheduling, and user’s role was to choose among limited alternatives. A potential for active TV experience is now available: users should be allowed to access contents that fit their attitudes at any time, while being encouraged to discover new domains of interest. This paper outlines the basic elements of the new Inter-tainment paradigm, which builds on an active role of the user and on attitude-centred fruition. Successful applications of the new paradigm require flexible and reconfigurable structures of navigation: the development stages of an Inter-tainment system are reported here.