Immagini attanziali, uno sguardo Biosemiotico

This paper exposes some considerations on images' agentivity and its links with biology and evolution. Trying to find out which kind of images are able to make people do things without involving any cognitive process, brings us to wonder about the role of natural instinct in our way of communicate. A biosemiotic point of view become thus very important to understand the way of working and the source of agentivity in images. If traditional tools fails to investigate properly a message without a content, biology give us an answer. An answer that we need to understand how and why some images cause a certain reaction in us.