Dai personaggi iconici ai discorsi iconici. Strategie e trappole di costruzione dell’immaginario collettivo sul femminismo

There are many famous women that, in the last years, has taken the floor, speaking about women (i.e., with the aim to speak about equality and gender violence). Their speeches, in great international visibility contexts, have created a kind of short circuit among their iconicity as celebrities, the iconicity of the context itself and the content of the message.With a gender point of view and taking into account some famous cases, in the next pages, I’ll try to reason about functioning strategies of these texts and about the traps that convert them, in stereotypical and “uniforming” (or at least “not alternative”) dis-courses.