A “Farm-to-Fork” digital infrastructure to enable Metaverse and Web 3.0 access for all players and stakeholders in the food & beverage value chain

The objective of the project is to develop a innovative technological infrastructure to enable Metaverse and Web3.0 access for all players and stakeholders in the food & beverage value chain. In terms of social and economic impact, the Food Metaverse Platform will support the protection of intellectual property and certification of origin and environmental sustainability of European food specialties, fostering the market valorization not only of agrifood products but also of all knowledge-based professional activities related to human nutrition. Moreover, facilitating the access to financial capital and open/structured market data for SMEs and startups, especially in marginal territories with less business opportunities, it will foster competition and innovation across the entire supply chain, avoiding the risk of food & beverage commoditization and shifting the European agrifood industry towards premium segments of the global market, while improving the importance of sustainability and consciousness among final consumers. The Food Metaverse Platform will include five main technological modules, addressing all players and stakeholders of the “Farm to Fork” research agenda of the European Commission (see Graph 1 below, which will be better described and specified in paragraph B.1): • NFT (Non Fungible Token) Engine for IPR (intellectual Property Rights) protection. • ESG certification platform, for accountable, data-driven sustainability. • FoodCoin Architecture, for the marketplace of financial tokens to assure access to capital for farmers, SMEs and other players. • Sensorial Ecosystem for integrating sensorial analysis and neurosciences/behavioural approaches with biological/medical perspectives. • IntelliFood Open Data for an open market of privacy-preserving, identity-based, interoperable data about food & beverage consumption to support AI/ML-based processes.