All Shades of Green: The Anatomy of the Fridays for Future Movement

The Fridays for Future (FFF) movement has emerged as a critical force in environmental activism in response to pressing climate challenges. Despite its global prominence, few studies have delved deeply into the internal lines of thought within FFF communities. Our research fills this gap by exploring the diverse perspectives within the Italian FFF community and how these viewpoints influence the movement’s civic and political dedication to environmental sustainability. We are specifically interested in the shades of green, namely the internal variations of attitudes and beliefs of the FFF participants. We conducted empirical research with over 300 climate activists from the FFF movement in Italy, collecting data from March to October 2022 using a Web-based respondent-driven sampling technique (webRDS). The questionnaire, comprising 27 questions, covers topics such as political values, institutional trust, technological attitudes, climate knowledge, and personal lifestyles. We chose Multiple Correspondence Analysis (MCA) for our analysis due to its valuable mathematical properties, capability for producing insightful visual representations, and efficient computational features. The analysis reveals four distinct groups within the Italian FFF community based on their attitudes and actions related to environmental sustainability. These groups include Activist Equalizer, Disillusioned Technophobes, Institution Trustee, and Laissez-faire Solitaries, challenging the prevailing notion that FFF activists solely fit the profile of Activist Equalizers often depicted in media and public discourse. Findings offer a novel picture of the FFF movement in Italy and contribute to a better understanding of how the internal diversity of FFF impacts the efficacy and future trajectory of environmental activism. This research offers new insight into the political role of FFF and its potential influence on climate-related political actions.