Fruit crop protecon is heavily dependent on chemical pescides. Fruit processors need fruit free from pescides for baby food and other specialized products.
Fruit quality and safety could benefit from standardized producon under schemes free from chemical pescides. The aim of CleanFruit is to develop and promote
standardized praccal strategies for fruit crop protecon, based on new and exisng biological pescides (i.e. beneficials and microbials), commercial pollinators,
and innovave pest detecon tools. A holisc approach permits the evaluaon of the impact of innovave and sustainable crop protecon strategies on pest
control, pollinaon, yield, costs, post-harvest quality and health of fruit, storage and processing. Strawberry and apple culvaons are the selected model crops,.
Sustainable and innovave prevenon, monitoring (LAMP detecon) and control tools are adopted in commercial fields of strawberry and apple, located in Italy,
the Netherlands, Spain and UK. The farmer acceptance of the new technologies and the consumer behaviour towards fruit and fruit-derived products free from
chemical pescides are analysed. The disseminaon of the results involves farmers, consumers and other stakeholders of the fruit value-chain. The project
outcome is a standardized pest control package that supports zero-residue crop producon, which has been tested for delivery of clean crops, grower acceptance
and wider ecological, economic and social benefits.